Avoid unnecessary marketing activities for consumers with poor credit ratings, thereby improving the quality of the responses you receive. With arvato infoscore, you can reduce the direct costs of marketing campaigns (list rental, advertising material and postage) as well as the consequential costs for additional advertising materials and order processing.

High level of advertising effectiveness

• Optimised use of advertising materials
• Minimise wasted coverage
• Eliminate addresses that are unsuitable for advertising

Improve the quality of responses

• Avoid approaching customers who are bad payers

Reduce internal process costs

• Preselect low-profit customers
• Concentrate on valuable customer segments
• Improve data maintenance for existing customers

Avoid consequential costs/reduce costs per new customer

• Avoid follow-up mailshots containing expensive brochures, catalogues, etc., to prospects with poor credit ratings
• Reduce internal process costs in application and order processing